Digital media is one of the most used platforms in today's times. It helps in social interactions and gathers various ideas and information from all over the globe while sitting in the comfort of your home. Whether It's you or me, each and every one of us is using digital media as a part of our daily lives, maybe as a source of entertainment or treating it as a source of information.
In the coming time, digital media is not giving the power of credibility in the market. There are a lot of comments about what a person is posting and whether it is from a good source or just an opinion of that specific person. With people posting our opinions all day, we gather thousands of posts on digital media, which are usually not factual information that people just put on the net for the sake of posting something. All opinions cannot be treated as credible sources as Araby means are biased on liking, favoritism, etc.
News:
When it comes to news that is being spread all over media, it is usually facing the problem of maintaining credibility in the market because nowadays, with the advancement of technology, each and every person has a piece of news and also has a platform to post it, making people believe that it is based on facts and information gathered by them, but this is not the case as it should be edited by someone credible enough to broadcast information based on facts and figures and not only based on the opinions regarding the news on the problem.
There are no guidelines or rules which say what is the regulation of useless flow of information or words in the country as with the freedom of speech and expression that has been given to all the citizens of India it becomes their right to do that and also empowers them to present their views. It can also be beneficial and help in building credibility if the matter information provided on such digital platforms are offered in a form which is of public interest and is fair, free from all bais, to the point and covered with facts and have a way and presentation that can be understood by all and doesn't hurt the sentiments of people.
Usage by the political parties:
In today's era, our country's political parties are also using digital media to present their views and opinions on various other parties present in the country. This gives rise to the possibility of arguments that can happen between people on the same. When the politicians make a post about anything or something on social media and the general public take it as a factor as a piece of information, they start basing their argument on the statement that politician provides without knowing what part of that argument is free from bias and providing credible information. Suppose you want the credibility of digital media to increase. In that case, all the citizens should start using the right mindfully and share public interest information and help create awareness among the general public.
General Public:
The general public should also start using digital media to represent facts and information rather than making a dump of little details or opinions about a particular thing. There is a need to teach young people to critically evaluate information on digital media and press information that can have an informational effect.
The young generation should focus that there are no such skills that are needed to evaluate the credibility of information. The people usually believe what they see and read information about. If only relevant information and data based on facts is posted online then it will lead to increment in the credibility of digital media.
Conclusion
The digital media in the present times is facing the particular problem in the context of credibility and the credibility assessment because of the quantity of data that is being shared and the improper evaluation of that information, the lack or shortage of gatekeepers in quality check channels, norms which are not followed at the extent that they should be and expectations of people from that information to fulfill their ego and A supporting statement in terms of their opinion. Sharing of quality information on such digital media platforms is becoming quite necessary and is also the need of the hour.
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