Google AdSense Retiring Ad Balance - New Update!

by netkingmanish on May 20, 2020

Thank you for using ad balance. Based on the

feedback from our publishers, we've decided to retire the
ad balance feature.

What does this mean?

We're removing ad balance from your AdSense account on
10/06/2020. You do not need to take any action at this time.

Ad serving

When we turn off ad balance, more ads will start showing on
your sites as the ads which were excluded with ad balance
will then be allowed. This will be the equivalent of setting
your ad balance fill rate to 100%. If you currently have set
a fill rate of lower than100%, you will now start
to see more ads on your site(s).

Your earnings

This change is expected to have a neutral or positive effect
on your earnings. You may see a change to your overall
RPM and impressions too.

Ad balance experiments

We’ll also remove the ad balance experiment option,
including all completed and in-progress ad balance
experiments, on 10/06/2020. You can download your
data from previous experiments until then.

What to do next?

You still have many controls over how ads appear on
your site(s). We encourage you to try out: