In this guide, I will be able to share my process on the way to get more traffic on Etsy using program optimization (SEO). you'll find out how to optimize your shop and listings to urge your products on top of Etsy search which ultimately increases sales! 🥳
But why do you have to take my advice? I have been an Etsy seller for 2 years and that I believe the numbers represent themselves:
Etsy SEO Guide — The Numbers for one among my Shops
This guide is predicated on the knowledge Etsy has disclosed about factors that enter Etsy search ranking, personal experience, and general SEO knowledge.
Here may be a quick overview of what ill go through:
How Etsy search works
Titles & tag relevancy
Keyword research
Listing quality score
Customer and market experience score.
If you're an Etsy seller we are trying to find people to undertake and provides us feedback on our Etsy tool. check-in for free of charge here:
Alura.io
1. How Etsy Search works 🕵🏼♀️
Having a deep understanding of how Etsy search works are vital to ranking on Etsy. Whenever a buyer searches for an item on Etsy, Etsy uses a product ranking algorithm that's composed of multiple factors wont to match user’s search queries to products they're presumably to get. The tool that matches buyers with the things they’re trying to find works in two phases:
Query matching 👫
If your listing has relevancy to the query (search term) a buyer entered it's matched with the query. an inventory becomes relevant if it's the search term within the title or tags. this is often why keyword research, titles, and tags are important!
2. Ranking 🥇
Etsy ranks relevant listings to the search term supported a spread of things and serves these to the customer . albeit your listing contains the precise keyword a customer looked for , it'd not be prioritized in search placement. this is often because Etsy considers all relevant listings and prioritizes those that have a high listing quality score and customer and market experience score. we'll enter more detail on the way to optimize your buy these factors later.
Etsy identifies all of those factors within the seller handbook. you'll find more details about how Etsy search works here.
2. Titles & tag relevancy 🏷
Titles and tags are the most factors Etsy considers when a customer enters an enquiry query. For your listing to be relevant to an enquiry query it must match the phrase within the listing title or tags.
I'll walk you thru my process for creating titles and tags for my products then offer you some important factors to stay in mind when creating yours.
Whenever I add a replacement listing, I prefer to focus on one main keyword which I add at the start of my title, as a tag, and in my description. I choose this keyword by doing keyword research (that’s explained in section 3). additionally, to the most keyword, I even have a secondary keyword. the most keyword is more of a long-tail keyword which has less competition on Etsy and one that I'm ready to rank for fairly easily. The second keyword may be a high volume, hard to rank for a keyword with tons of competition. I've found that as my listings get a sales history on Etsy they begin to rank for competitive keywords with high search volume. Once an item ranks for a high volume search term it starts generating tons of traffic and sales.
Here are some vital factors and best practices to stay in mind once you are adding your titles and tags:
Exact phrases 👩🏼🔬
Exact phrase matches are stronger than matches on individual words. If a customer searches for “blue dress” Etsy returns all items with the words “blue” and “dress” within the tags or title. But items with “blue dress” (the exact phrase the customer searched for) will rank higher because it's a particular match. this is often why long-tail keywords are important.
Formating titles ✍🏼
Words at the start of titles are more important than words at the top. the primary 40 characters of your listing’s title are the foremost important because Etsy gives those keywords a better value in search placement. Place your main keyword at the start of your title, even before the merchandise name if needed.
Imagine that you’re selling a handcrafted necktie you’ve named “The Billy”. rather than formatting your title as “The Billy — Handcrafted necktie ” you ought to place the keyword at the start of your title: “Handcrafted bow tie — The billy”.
Keyword stuffing titles 🧸
Don’t stuff your titles with keywords. Keyword stuffing titles is once you place as many keywords as possible in your title, like this:
Chicago City Skyline Printable, Chicago Silhouette Print, Chicago Poster, Black White Wall Art Decor, Illinois Cityscape, Office decoration
Etsy’s response to keyword stuffing is that they're performing on improving their internal search algorithm to not favour stuffed titles. Therefore, it's not an honest idea to keyword stuff you listings anymore. Instead, attempt to add one or two keywords to your listing and specialise in making them readable.
Titles & tags together 🤝
If a customer searches for a phrase that appears both in your title and tags it's considered more relevant. Therefore, always add your main keywords to your product title and tags. Your titles and tags should match exactly.
Best practices 🥇
Always remember to use all 13 tags, the order of your tags doesn't matter.
Include spaces or separators in your titles to extend readability:
“Baby Shopper Gift, Baby headband, Newborn Gift”✅
“Baby Shopper Gift Baby headband Newborn Gift” ❌
Use short, clear, descriptives titles that are easily readable
3. Keyword research 📖
Keyword research is perhaps the foremost important step to getting found on Etsy. it is vital to spot relevant search terms that potential customers are using. That’s why keyword research may be a process that I spend tons of your time on. I do keyword research during a number of various ways:
Etsy Suggests 🙋🏼♀️
You’ve probably noticed Etsy search autocomplete feature. once you start typing a question, Etsy suggests relevant queries:
Etsy Suggests — Keyword research
These are a goldmine for keyword ideas. they're an honest start line because those suggestions are actual keywords people are checking out on Etsy. Try entering a keyword that describes your item and sees what the autocomplete features suggests.
By adding a letter after the suggestion (start with A, then B..) you'll find even more keyword ideas. The longer the keyword, the more specific it's (long-tail keyword). rather than trying to compete for popular, generic searches like “t-shirt”, prioritize less popular phrases that describe what’s really special about your listing. It means lower competition and a far better chance of ranking for that keyword.
Similar stores 🏬
Check out similar stores to yours to ascertain which keywords they're using to explain their products.
Scroll right down to rock bottom of an inventory to ascertain which keywords are used. The last 13 (if all 13 tags are used) are always the tags a seller has entered to explain the listing. this will be an excellent source of inspiration.
Keyword tools & other research methods 🤓
I use a spread of keyword tools for keyword research:
Google Keyword Planner
ERank
Marmalead
While Google Keyword Planner is that the most powerful tool, Erank and Marmalead are Etsy specific. I’ve found that Erank works best on behalf of me, but they're both worth finding out.
Other relevant tools worth finding out for keyword research are:
Google Trends
Etsy Trends
Choosing the proper Keywords for Your Store 🔦
At now, I normally have a reasonably big list of keywords. To narrow it down and specialise in the keywords that matter most I prioritize these factors:
Volume vs. competition
The higher the search volume, the more potential traffic but also competition. Therefore I specialise in finding a balance between keywords I can rank for (less competition) and volume.
Relevancy
Relevant keywords because an inventory will convert better and consequently rank better.
Overall, I’m trying to find relevant high volume, low competition keywords.
3. Listing quality score 💎
Etsy is fairly vague in their description of the listing quality score:
“To show items that buyers are likely to get, Etsy’s search algorithm also considers how well individual items tend to try to to in search. We call this “listing quality. If a buyer clicks, favourites, or purchases an item after they’ve seen it in search results, that action contributes to the listing’s quality score.”
Based on this description, my focus has been to extend my conversion rate. Conversion rate is the number of purchases divided by the entire number of tourists. In other words “if a buyer purchases an item after they’ve seen it in search results”. Strategies I've implemented to extend the conversion rate are:
Fantastic thumbnail photo and high-quality images 📸
Your thumbnail photo is what buyers see once they search on Etsy and it must be a photograph that catches shoppers interest and encourages them to click your listing. 63% of consumers think that a product image is more important than the outline, or maybe the reviews. Consequently, high-quality photos increase your conversion rate and when your conversion rate increases, your search rankings will increase also.
Offer free shipping 📦
Buyers are 20% more likely to shop for items with free shipping and Etsy has stated that it prioritizes shops that provide free shipping in search placement. Etsy has run extensive testing showing that customers frequently back out of purchases once they see a delivery fee that they perceive as too high. Therefore, you ought to consider offering free shipping, or a minimum of lowering your shipping price. Etsy even made a video explaining this:
After implementing free shipping on my very own shop I saw a rise in revenue of about 20%. My conversion rate stayed about an equivalent while my traffic increased organically. so as to be ready to offer free shipping, I had to incorporate the shipping cost in my item prices.
3. Give detailed product descriptions 📝
Make sure you describe your listing in great detail in order that the customer knows exactly what they're getting. Remember, they do not touch the merchandise and that they aren't during a store where they will ask questions. this may also prevent returns!
When writing products descriptions that specialize in the merchandise benefits helps conversion rates. How can the merchandise improve your buyer's life?
4. Have an excellent product return policy 🤚🏼
Most customers (over 50%) will read the return policy before buying. I do know that this will be hard for a few handmade and customised product, so don’t over-promise if you cant. If possible, make it painless and straightforward for patrons to return products.
That said, you ought to consider having a generous return policy because your listings will convert better and consequently rank higher in Etsy search since they need a high conversion rate.
5. Customer and market experience score 🛒
All Etsy stores are given a customer and market experience score that factors into search placement. If you've got an honest customer and market experience score, you'll rank better in Etsy search. These are the factors that impact your customer and market experience score:
Positive reviews (+)
Complete shop policies and about section (+)
Cases opened against your shop (-)
Intellectual property infringement issues (-)
Positive reviews ✨
Great reviews positively impact your search ranking on Etsy. Therefore, getting more positive reviews to help your products rank better on Etsy and increases sales. People are 63% more likely to get a product from you if you've got reviews and 70% of individuals check reviews before making a sale. A high average review rating also will inspire trust and increase your conversion rate, which we all know will improve your search placement.
My strategies for increasing reviews is sort of simple: I invite it.
Strategy 1: Message buyers after an order is delivered
I send the customer a message after their order has been delivered, but I roll in the hay during a decent way. I normally reach out around the time the item is predicted to arrive and ask the customer if they’ve received everything safely and needless to say. I’ll also give them instructions for leaving feedback if they’re so inclined. The message looks something like this:
This message has two main benefits:
It increases reviews. More reviews = better search placement 🥳
It reduces cases against my shop (which inevitably happens, packages are lost in transit and arrive late) by encouraging customers to contact me directly. Fewer cases = better search placement 🥳
Following up like this is often 100% withing Etsys ToS and within the Etsy handbook and that they even encourage sellers to follow up with buyers.
Strategy 2: invite reviews on order insert cards
A great thanks to encouraging buyers to go away a review is to invite it on your order insert card. Insert cars are an excellent thanks to thanking your customer for his or her order and ask them to go away a review. Something like this works well because it encourages buyers to interact together with your store and to return because you added a discount:
A handwritten note works even better!
Complete about section and shop policies 📓
Filling out you're about section increases your customer and market experience score. Adding an About section increases your score, and a better score may improve your search ranking. Etsy knows that having an entire about section makes customers feel easier purchasing from your store. Give your customers insight into the story of your business and show how you create your items to extend engagement and conversion rates.
You can read more about tips for filling it out here.
Similarly, having shop policies features a positive effect on your search placement. you'll use Etsy’s shop policies template and customize it consistent with your needs.
Closing remarks🙊
I hope this guide gave you some actionable tips for optimizing your Etsy store. These Etsy SEO tips take time, so twiddling my thumbs, keep trying and you'll see results! I even have a couple of more very effective strategies using email and social media marketing. If you'd wish to get notified once I post, drop your email here and that I will allow you to know! 💌
But why do you have to take my advice? I have been an Etsy seller for 2 years and that I believe the numbers represent themselves:
Etsy SEO Guide — The Numbers for one among my Shops
This guide is predicated on the knowledge Etsy has disclosed about factors that enter Etsy search ranking, personal experience, and general SEO knowledge.
Here may be a quick overview of what ill go through:
How Etsy search works
Titles & tag relevancy
Keyword research
Listing quality score
Customer and market experience score.
If you're an Etsy seller we are trying to find people to undertake and provides us feedback on our Etsy tool. check-in for free of charge here:
Alura.io
1. How Etsy Search works 🕵🏼♀️
Having a deep understanding of how Etsy search works are vital to ranking on Etsy. Whenever a buyer searches for an item on Etsy, Etsy uses a product ranking algorithm that's composed of multiple factors wont to match user’s search queries to products they're presumably to get. The tool that matches buyers with the things they’re trying to find works in two phases:
Query matching 👫
If your listing has relevancy to the query (search term) a buyer entered it's matched with the query. an inventory becomes relevant if it's the search term within the title or tags. this is often why keyword research, titles, and tags are important!
2. Ranking 🥇
Etsy ranks relevant listings to the search term supported a spread of things and serves these to the customer . albeit your listing contains the precise keyword a customer looked for , it'd not be prioritized in search placement. this is often because Etsy considers all relevant listings and prioritizes those that have a high listing quality score and customer and market experience score. we'll enter more detail on the way to optimize your buy these factors later.
Etsy identifies all of those factors within the seller handbook. you'll find more details about how Etsy search works here.
2. Titles & tag relevancy 🏷
Titles and tags are the most factors Etsy considers when a customer enters an enquiry query. For your listing to be relevant to an enquiry query it must match the phrase within the listing title or tags.
I'll walk you thru my process for creating titles and tags for my products then offer you some important factors to stay in mind when creating yours.
Whenever I add a replacement listing, I prefer to focus on one main keyword which I add at the start of my title, as a tag, and in my description. I choose this keyword by doing keyword research (that’s explained in section 3). additionally, to the most keyword, I even have a secondary keyword. the most keyword is more of a long-tail keyword which has less competition on Etsy and one that I'm ready to rank for fairly easily. The second keyword may be a high volume, hard to rank for a keyword with tons of competition. I've found that as my listings get a sales history on Etsy they begin to rank for competitive keywords with high search volume. Once an item ranks for a high volume search term it starts generating tons of traffic and sales.
Here are some vital factors and best practices to stay in mind once you are adding your titles and tags:
Exact phrases 👩🏼🔬
Exact phrase matches are stronger than matches on individual words. If a customer searches for “blue dress” Etsy returns all items with the words “blue” and “dress” within the tags or title. But items with “blue dress” (the exact phrase the customer searched for) will rank higher because it's a particular match. this is often why long-tail keywords are important.
Formating titles ✍🏼
Words at the start of titles are more important than words at the top. the primary 40 characters of your listing’s title are the foremost important because Etsy gives those keywords a better value in search placement. Place your main keyword at the start of your title, even before the merchandise name if needed.
Imagine that you’re selling a handcrafted necktie you’ve named “The Billy”. rather than formatting your title as “The Billy — Handcrafted necktie ” you ought to place the keyword at the start of your title: “Handcrafted bow tie — The billy”.
Keyword stuffing titles 🧸
Don’t stuff your titles with keywords. Keyword stuffing titles is once you place as many keywords as possible in your title, like this:
Chicago City Skyline Printable, Chicago Silhouette Print, Chicago Poster, Black White Wall Art Decor, Illinois Cityscape, Office decoration
Etsy’s response to keyword stuffing is that they're performing on improving their internal search algorithm to not favour stuffed titles. Therefore, it's not an honest idea to keyword stuff you listings anymore. Instead, attempt to add one or two keywords to your listing and specialise in making them readable.
Titles & tags together 🤝
If a customer searches for a phrase that appears both in your title and tags it's considered more relevant. Therefore, always add your main keywords to your product title and tags. Your titles and tags should match exactly.
Best practices 🥇
Always remember to use all 13 tags, the order of your tags doesn't matter.
Include spaces or separators in your titles to extend readability:
“Baby Shopper Gift, Baby headband, Newborn Gift”✅
“Baby Shopper Gift Baby headband Newborn Gift” ❌
Use short, clear, descriptives titles that are easily readable
3. Keyword research 📖
Keyword research is perhaps the foremost important step to getting found on Etsy. it is vital to spot relevant search terms that potential customers are using. That’s why keyword research may be a process that I spend tons of your time on. I do keyword research during a number of various ways:
Etsy Suggests 🙋🏼♀️
You’ve probably noticed Etsy search autocomplete feature. once you start typing a question, Etsy suggests relevant queries:
Etsy Suggests — Keyword research
These are a goldmine for keyword ideas. they're an honest start line because those suggestions are actual keywords people are checking out on Etsy. Try entering a keyword that describes your item and sees what the autocomplete features suggests.
By adding a letter after the suggestion (start with A, then B..) you'll find even more keyword ideas. The longer the keyword, the more specific it's (long-tail keyword). rather than trying to compete for popular, generic searches like “t-shirt”, prioritize less popular phrases that describe what’s really special about your listing. It means lower competition and a far better chance of ranking for that keyword.
Similar stores 🏬
Check out similar stores to yours to ascertain which keywords they're using to explain their products.
Scroll right down to rock bottom of an inventory to ascertain which keywords are used. The last 13 (if all 13 tags are used) are always the tags a seller has entered to explain the listing. this will be an excellent source of inspiration.
Keyword tools & other research methods 🤓
I use a spread of keyword tools for keyword research:
Google Keyword Planner
ERank
Marmalead
While Google Keyword Planner is that the most powerful tool, Erank and Marmalead are Etsy specific. I’ve found that Erank works best on behalf of me, but they're both worth finding out.
Other relevant tools worth finding out for keyword research are:
Google Trends
Etsy Trends
Choosing the proper Keywords for Your Store 🔦
At now, I normally have a reasonably big list of keywords. To narrow it down and specialise in the keywords that matter most I prioritize these factors:
Volume vs. competition
The higher the search volume, the more potential traffic but also competition. Therefore I specialise in finding a balance between keywords I can rank for (less competition) and volume.
Relevancy
Relevant keywords because an inventory will convert better and consequently rank better.
Overall, I’m trying to find relevant high volume, low competition keywords.
3. Listing quality score 💎
Etsy is fairly vague in their description of the listing quality score:
“To show items that buyers are likely to get, Etsy’s search algorithm also considers how well individual items tend to try to to in search. We call this “listing quality. If a buyer clicks, favourites, or purchases an item after they’ve seen it in search results, that action contributes to the listing’s quality score.”
Based on this description, my focus has been to extend my conversion rate. Conversion rate is the number of purchases divided by the entire number of tourists. In other words “if a buyer purchases an item after they’ve seen it in search results”. Strategies I've implemented to extend the conversion rate are:
Fantastic thumbnail photo and high-quality images 📸
Your thumbnail photo is what buyers see once they search on Etsy and it must be a photograph that catches shoppers interest and encourages them to click your listing. 63% of consumers think that a product image is more important than the outline, or maybe the reviews. Consequently, high-quality photos increase your conversion rate and when your conversion rate increases, your search rankings will increase also.
Offer free shipping 📦
Buyers are 20% more likely to shop for items with free shipping and Etsy has stated that it prioritizes shops that provide free shipping in search placement. Etsy has run extensive testing showing that customers frequently back out of purchases once they see a delivery fee that they perceive as too high. Therefore, you ought to consider offering free shipping, or a minimum of lowering your shipping price. Etsy even made a video explaining this:
After implementing free shipping on my very own shop I saw a rise in revenue of about 20%. My conversion rate stayed about an equivalent while my traffic increased organically. so as to be ready to offer free shipping, I had to incorporate the shipping cost in my item prices.
3. Give detailed product descriptions 📝
Make sure you describe your listing in great detail in order that the customer knows exactly what they're getting. Remember, they do not touch the merchandise and that they aren't during a store where they will ask questions. this may also prevent returns!
When writing products descriptions that specialize in the merchandise benefits helps conversion rates. How can the merchandise improve your buyer's life?
4. Have an excellent product return policy 🤚🏼
Most customers (over 50%) will read the return policy before buying. I do know that this will be hard for a few handmade and customised product, so don’t over-promise if you cant. If possible, make it painless and straightforward for patrons to return products.
That said, you ought to consider having a generous return policy because your listings will convert better and consequently rank higher in Etsy search since they need a high conversion rate.
5. Customer and market experience score 🛒
All Etsy stores are given a customer and market experience score that factors into search placement. If you've got an honest customer and market experience score, you'll rank better in Etsy search. These are the factors that impact your customer and market experience score:
Positive reviews (+)
Complete shop policies and about section (+)
Cases opened against your shop (-)
Intellectual property infringement issues (-)
Positive reviews ✨
Great reviews positively impact your search ranking on Etsy. Therefore, getting more positive reviews to help your products rank better on Etsy and increases sales. People are 63% more likely to get a product from you if you've got reviews and 70% of individuals check reviews before making a sale. A high average review rating also will inspire trust and increase your conversion rate, which we all know will improve your search placement.
My strategies for increasing reviews is sort of simple: I invite it.
Strategy 1: Message buyers after an order is delivered
I send the customer a message after their order has been delivered, but I roll in the hay during a decent way. I normally reach out around the time the item is predicted to arrive and ask the customer if they’ve received everything safely and needless to say. I’ll also give them instructions for leaving feedback if they’re so inclined. The message looks something like this:
This message has two main benefits:
It increases reviews. More reviews = better search placement 🥳
It reduces cases against my shop (which inevitably happens, packages are lost in transit and arrive late) by encouraging customers to contact me directly. Fewer cases = better search placement 🥳
Following up like this is often 100% withing Etsys ToS and within the Etsy handbook and that they even encourage sellers to follow up with buyers.
Strategy 2: invite reviews on order insert cards
A great thanks to encouraging buyers to go away a review is to invite it on your order insert card. Insert cars are an excellent thanks to thanking your customer for his or her order and ask them to go away a review. Something like this works well because it encourages buyers to interact together with your store and to return because you added a discount:
A handwritten note works even better!
Complete about section and shop policies 📓
Filling out you're about section increases your customer and market experience score. Adding an About section increases your score, and a better score may improve your search ranking. Etsy knows that having an entire about section makes customers feel easier purchasing from your store. Give your customers insight into the story of your business and show how you create your items to extend engagement and conversion rates.
You can read more about tips for filling it out here.
Similarly, having shop policies features a positive effect on your search placement. you'll use Etsy’s shop policies template and customize it consistent with your needs.
Closing remarks🙊
I hope this guide gave you some actionable tips for optimizing your Etsy store. These Etsy SEO tips take time, so twiddling my thumbs, keep trying and you'll see results! I even have a couple of more very effective strategies using email and social media marketing. If you'd wish to get notified once I post, drop your email here and that I will allow you to know! 💌
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