Saturday, April 4, 2020

Difference: Impression, Clicks, CTR, CPC, Keywords, Alt Text, Types Of Traffics, Sitemap, HyperText

Bahut se logo ko ye doubt Rehta ki Impression kya hai? Clicks kya hote hai ya fir View or Like kya Hota hai to bahut mai isko Real Life k Example se Explain karta hu.

If apko ye post pasand aye ya apko kuch aur jaankari chahiye to neeche comment box me puch skte hai 👍

Basic fundamentals of SEO

What is Impression ? | Impression kya hota hai?

Agar SEO Ki bat kare to Jab bhi apki website kisi keywords k liye rank ho rahi hoti aur koi apki website ko dekh k move kar jae. For example ap bahut smart ya hot hai 😂 par apko koi ladki ya ladka sirf dekh k aage badh jae apko approach na kare ushe impression maanenge ya impression me count hoga apKi website.

Same agar ADS ki bat kare aur koi apka ad dekhe par react na kare aur scroll krk aage bdh jae to ad pr ek impression ho jaega.

What is Click ? | Clicks Kya Hote hai?

In SEO: if apki website XYZ keywords k liye rank kar rahi hai aur apki website ko koi open karta hai search engine k through ya google keh lo usk through to ushe Click bola jaega.

Means ap smart ho aur koi ladki samne se aak apko bole ya coffee k liye puche to ushe click bolenge.

In Ads: agar apka koi ad campaign run ho raha hai aur uspe koi click kare like. Apne shoe ya watch ka campaign banaya hai apk ush ad ko koi click kre to ushe click bola jaega.

What is View? | View kya hota hai?

View Almost Impression ki tarah hota hai but impression me may b wo apk website ya ad ko na dekhe skip kar jae fir b impression count hoga but mein wo apk website ko click krk jab open krega to view mein count hoga.

Same in YouTube agar video ko open krega koi to ek view hoga.

What is CTR & CPC ?

CTR (CLICK THROUGH RATE) =  Basically ye ek ratio hota hai ya measuring definition jisshe ye pata chalta hai ki kish rate se log apk post ya ad pr click kar rhe hai.

Iska formula: CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.

Matlab ye ki agar 5 click krta hai aur 100 impression ate h apk ads pr to Number of clicks ko no. Of impression de divide krenge to CTR pata chal jaega.

CPC ( COST PER CLICK) = cost per click basically wo amount hota jo ek advertiser pay krta hai ek click . For example maine ek ad chalaya ap agar koi uspe click krega to mujhe kuch amount google ko pay krna pdega ushe CPC kehte hai.

What are Keywords?

Keywords = Queries 

Ab ap soch rhe ye lo ek aur nayi cheez aa gayi
Keywords jo hote hai basically ek tarah se queries hai jo hum log google pr ya YouTube pr search karte hai. 

For example : what is SEO?
to yha 2 keywords ek "What is SEO" & Dusra "SEO" 

Yha pe What is SEO long Tail Keyword hai and SEO Kafi broad Keyword hai. 

Types of keywords mai next post me btaunga apko.
For SEO Checklist Click here!

What is Traffic & Types Of Traffics?

Traffic is basically the no. Of visitors coming to your website hourly , daily , weekly , or monthly.

For example apne ek blog likha and uspe 10000 log(visitors) aye to ushe traffic bolenge.

Types of Traffic:

Basically 4 hote hai:-

1.Organic Traffic = Jo bhi traffic apk website par google ya dusre search engines k search k through ayega ushe organic traffic kahenge. 
For example kisi ne search kia SEO kya hai aur apki website top 10 results me hain and apki website 2nd no. Pr hai uspe click krk koi ayega apk website pe to ushe bolenge organic traffic.

2.Paid Traffic = apne advertising campaign run ki google adwords k through and apk ads pr click krk koi ayega to ushse paid traffic bolenge.

3. Referral Traffic = Jab bhi koi apki website pr kisi aur ki website ya Post k through ayega ushko Referral traffic bolenge . Jaise ki agar apko koi chat ki dukan achi lagi apne dost ko wha bheja khane to ushne apko refer kia.

4.Social Traffic= Agar apna website ya koi post social Media like facebook , youtube , Twitter ,insta pr share karte hai aur wha se koi traffic ata hai to ushse social traffic bolenge.

Aur ye traffic ap google analytics pr dekh sakte hai isko setup kaise karte hai agar janna to comment krk btaiye ek post jarur likehnge ishpe.

Alt Text ( Alternative Text) :

Ye basically ek phrase ya text hote hai jishe mainly hum log image k setting me use krte hai google ko btanae k liye ki ye image kish bare mein hai.

SiteMap:

Description

A site map is a list of pages of a web site. Ye simply ye btata ki ek website par kitne sare pages hai and iski xml file generate krk google webmaster console me submit karte hai taki google ka crawler website k pages ko regularly crawler kar sake.


What is HYPERLINK & HYPER TEXT?

Hyperlink basically Ek Link hota hai jo Kisi text k uppr lagaya jata hai.

Hyper Text : ye Basically Wo Text Hota hai jispe link lagta hai.

For Example: Click Me likha hai aur ishpe koi link laga dia jae and jb click kre to link open ho to wo link hyperlink hai & Click me hyperText.


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